Web Design - Brochure Websites

A "brochure Web site" is one that showcases your services, enables customers to self-select those that fit them best, and cuts down the time your staff needs to spend on the phone describing your offerings to prospects. In this way, your brochure site saves you money and time, while letting you sell more to customers and prospects.

A print brochure is a powerful sales tool when it is created right. Your Web site - with the power to provide information in multiple dimensions - has the potential to do even more for your service business by bringing it to life for anyone who visits. You can use your brochure site as a foundation for conducting e-commerce, or as your entire online presence.
Either way, consider the following elements when you are creating a brochure site.

Service description
A concise overview of your company's services is a critical site element. This description should include an overview of your offerings, and details about each line of business or type of service you offer. Be sure to include your business's unique value in your service description. For example, if you are the first, the most experienced, the best-known, the largest, etc., include this detail. (But be honest.) Your description should focus on why someone should buy from your business instead of your competition.

Service benefits
Potential customers are interested in learning what you do, but are even more curious about what's in it for them. Your site provides an opportunity to educate them about the payoff from using your services. Convey whether you will save customers money or time, make them look good, improve the way they do business, or provide another benefit.

Work samples
Because customers of a service business cannot touch and examine your offering before buying, samples help close a sale. Samples should be real, based on actual work you have done for other clients. For example, a PR firm might provide a series of press releases to demonstrate its skills (If you are just starting out, you should volunteer your services to a potential client to show what you can do.). Steer away from providing an exhaustive client list on your site because competitors may use it for business development purposes.

Contact information
Few things hurt credibility more than a lack of company contact information on a Web site. Provide easy-to-find information on your office location, mailing address, phone number, and online contact(s). Designating individual e-mails for departments such as sales and customer service will encourage people to e-mail you. It is not necessary to have a huge staff to use these designations — you can use e-mail aliases and have multiple e-mails directed to one or two people.

For more information on our brochure site design services contact us.