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Why
should I get a website?
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1. A Website
can showcase your services, enables customers to self-select those
that fit them best, and cuts down the time your staff needs to spend
on the phone describing your offerings to prospects.
2. Acquire
new clients - A website allows your business to expand beyond the
geographic borders of your town, city, or country. Potential clients
can easily learn about the products or services that your business
offers.
3. Serve your clients better - A website can be a resource to better
serve your existing clients. For example, you can offer clients
frequently updated news and information, provide documents for download,
and even take orders or appointments 24 hours per day.
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| What
is a Domain Name/Hosting? |
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A
domain name is the address at which a web site is located on the
Internet and is part of the sites branding. Each web site has a
unique domain name - the name that visitors type in to the location
window of their browser to get to your homepage. All computers that
are connected to the Internet have a numeric IP address such as
654.22.34.897. Since mnemonic addresses like mycoolwebsite.com are
much easier to remember, we use the Domain Name System (DNS) to
translate from the numeric IP address to a mnemonic domain name.
Hosting
means providing space on a computer for files that will be accessed
by other computers. For example, DreamHost stores the files that
make up your web pages, so that your visitors' computers can request
the files and show them to people who want to see your site.
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| What's
a browser? |
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A
browser, or web browser, is a program that displays web files on
your monitor. When you "surf the net," you start by opening a browser
window, then pointing the browser at a website. It interprets electronic
information from the Internet, which outlines how web pages should
be displayed on the computer screen, and allows you control what
pages you view.
The
URL of the site currently being viewed is displayed in the bar above
the window where the web page is displayed.
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| What
can I use the Internet for? |
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Information.
The Internet is based on the principle that we should be free to
publish information. There can be few subjects on the Net, which
are not documented but the challenge is finding the exact information
you're looking for.
Communication
is an obvious Internet use, but consider the quantities of information
which companies, governments and various other organisations can
articulate on the Net. From a business perspective you can publish
unlimited information about your products and your company, and
allow consumers to view it free of charge.
Other
practical uses for the Internet:
- Searching
for jobs, or recruiting personnel.
- Shopping
or scanning online brochures.
- Newsgroups
- these are online discussion forums on specific subjects.
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| What
is a search engine? |
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Search
engines are tools which enable people to search the Internet's pages
for specific information or websites. Simply type one or more words
into the search box and click on the search button. A list of matching
web pages will be displayed.
When it comes to search engines, Google is among the most popular.
Directories perform a similar task to search engines in that they
hunt for information on web sites, but they differ in one important
respect. Directories are hierarchical lists of information which need
a level of refinement not required with search engines. Among the
most popular directories is Yahoo!
At RTK Design an initial registration of your site with the major
search engines is included. To keep your site high in the search engine
results, you should re-register your site every 3 months.
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